POP Displays: Checkout Counter Cash Cows
If you could only showcase your products with one type of display case, make sure its POP displays.
POP displays, or Point of Purchase displays, offer one unique advantage that no other retail display style can: prime register counter placement.
The register counter is one of the most frequented areas in any store.
To maximize visibility and impact, you must leverage this space strategically.
Here’s how you can use custom displays at the register counter to capture customer attention, boost sales, and outshine the competition.
POP Displays Profit At Retailers
Introduce your brand to retailers by offering displays filled with your products, and request that it be placed at the register counter.
Even if that’s not possible, aim for a spot nearby.
American Acrylic Display Inc. can design custom displays to fit any register counter space, regardless of size.
Make Your POP Displays the Focal Point
In a busy store, you’ll be competing for attention with other displays.
To stand out, incorporate eye-catching features and accessories into your acrylic displays.
Consider elements like magnetic doors, gravity feeding, and fingerprint-resistant materials.
These features will elevate your display and ensure it grabs attention.
Drive Bigger Sales with POP Displays
A well-placed POP display will certainly attract attention, especially one designed by American Acrylic Display Inc.
However, for even greater sales potential, pair your POP display with complementary retail displays near the register.
This strategy encourages customers to purchase additional items before they reach the checkout counter.
Retail displays are crucial to any product advertising and marketing strategy.
When used strategically—filled with products, enhanced with visual appeal, and placed in prime locations—they help generate recognition, boost demand, and increase sales, ensuring your products stay at the forefront of customers’ minds.
